CMO as a Service
Grow your business.
Not your payroll.
CMO as a Service offers on-demand marketing leadership for start- and scale-ups in SaaS and tech.
Hello, I am Sander.
Your marketing manager, just when you need it.
Let’s face it—start-ups and scale-ups often have ambitious growth goals, but lack the resources to hire a senior marketing professional. That’s exactly where CMO as a Service steps in. I help organizations like yours maximize their marketing impact with flexible, tailored support at every stage of the journey. By bridging the gap between strategy and operations, I ensure your plans are actionable and impactful. My full-funnel approach focuses on creating real synergy between marketing, sales, and product teams, because it’s in those interactions that the real magic happens.
Whether you need strategic guidance, hands-on support, or team enablement, my services are designed to fit your unique needs. From (multi-day) workshops and project management to team coaching and interim management, I offer flexible solutions to help your organization grow.
Let’s grow your impact and ARR together.
I’m not an agency with hefty overhead costs, nor a consultant who only delivers fancy presentations. I’m here to become part of your team, and make things happen. Whatever it takes.
– Need marketing expertise for a specific project?
– Looking to coach or upskill your marketing team?
– Want a sparring partner to refine your marketing strategy?
I’d love to connect and explore how we can drive real impact for your company, together.
Demand Generation
Is your growth primarily driven by your existing network and one-off deals? Are you looking for a more predictable and scalable way to grow?
Together, we’ll create demand for your software product—not through traditional lead generation alone, but by building a strong demand generation strategy. This approach gets your proposition in front of your ideal customers through highly targeted campaigns across both online and offline channels. By strategically aligning your marketing and sales efforts, we’ll ensure a continuous and sustainable flow of new opportunities.
Product Marketing
You’ve got a smart team building an innovative product, but are you finding it challenging to communicate its true value to your customers?
I understand—it’s a common struggle for many start-ups. Translating complex, technical ideas into clear, compelling, and customer-focused propositions isn’t easy. Let’s dive into the different value levels of your offering and craft a proposition that truly resonates. Together, we’ll highlight how your product delivers value by solving the real pain points of your customers.
Brand Strategy Development
Are you and your team ready to take the next growth leap, but struggling to stand out in a crowded market?
It’s time to focus on strong positioning. I’ll guide you through the (re)branding process by uncovering your purpose, core drivers, and what truly makes your company unique. Together, we’ll get to the essence of your organization.
Let’s create a brand that not only sets you apart in your market but also resonates deeply with your audience and aligns with your long-term ambitions.
Ready to expand into new markets, but unsure how to structure your marketing efforts around it? International growth demands more than just translation, it requires clarity, structure, and repeatability.
Together, we’ll set up your marketing ready to scale. We’ll shape a flexible team structure, define the roles and skill sets you need in each region, and build repeatable playbooks. From localized content strategies to lead nurturing flows and sales enablement. The result? Not just isolated campaigns, but a high-performing international marketing engine you can roll out across every new market with confidence.
Marketing Strategy
Finding it hard to stay focused on your core-ambitions?
In the fast-paced start-up world, distractions are everywhere, and it’s tempting to chase every opportunity that comes your way. But sometimes, tough decisions are needed to regain focus and prioritize what truly matters.
I’m here to help you define a clear north star for your organization—one that sharpens your focus and aligns your team. Together, we’ll develop a strategy with actionable milestones to keep you on track and moving toward your goals.
Team Coaching
Is your marketing team highly operational, supporting everyone across your company?
While this approach is valuable, it can make unlocking strategic growth a real challenge. Many start-ups rely on junior and mid-level marketers who often spend significant time and resources on trial and error.
With just a few hours of weekly coaching and strategic guidance, you can accelerate their learning curves, enhance their strategic impact, and significantly multiply your ROI on marketing.
What others say about working with me
“Sander played a key role in establishing the marketing strategy for AnyID. His insights and experience from various other marketing roles, combined with a tremendous amount of energy, make us very proud to have Sander as part of our team!”
Jasper Meijer van Putten
Founder & CEO at AnyID
“I got to know Sander as the energetic leader of the marketing department. He has extensive marketing knowledge and a true passion for building a powerful brand. He does not shy away from challenges, has a strong vision, and makes swift, decisive actions when needed to achieve ambitious marketing (growth) goals.”
Casper Maltha
Owner at Growth Manager
“Sander greatly helped In2event with a strategic marketing framework that sets the basis for our future activities. Any SaaS-startup with limited marketing power can benefit from having him on board. Combining strategic insight with hands-on commercial SaaS expertise, makes his advice incredibly valuable. Highly recommended.”
Vanya Schreuders
Head of Marketing & Sales
at In2event